Associate Director of Marketing

About the Company

College and Conservatory of the Performing Arts, with campuses in New York City and Hollywood, is one of the foremost post-secondary performing arts colleges in the country. Offers Bachelor of Fine Arts degree programs in Acting, Musical Theatre, Dance Theatre and Performing Arts, as well as two-year conservatory programs.

Job Description
The Associate Director of Marketing is responsible for assisting with developing a comprehensive and strategic communications and marketing program, including print and electronic communications. The Associate Director assists with supervising advertising, publications, the website and social media activities.

Primary Responsibilities:

• Assist with developing annual communication and marketing plan with proposed timelines, costs, and metrics to ensure effectiveness and sound fiscal management of strategies employed to increase our visibility and reputation.
• Assists with leading overall brand identity strategy, and manages our style guide.
• Executes creative, proactive strategies to promote our mission and vision across multiple media channels.
• Creates a strategic marketing program, in collaboration with the Director of Media & Communications, the Director of International Marketing, and Senior Leadership, to maximize our demand.
• Develops and maintains strong, working relationships with senior leadership, other key constituencies, providing strategic direction and regular two-way communication pertaining to their programmatic areas.
• Directs and contributes to the writing, editing, and design of all communication and marketing materials developed for internal and external audiences; oversees production from draft creation, proofing, and distribution of final product.
• Advises senior leadership and other Marketing Directors on internal and external communications issues.
• Assists with overseeing all of our social media tools including Facebook, Twitter, YouTube, blog, e-newsletters, videos, podcasts, etc.
• Has a positive visible presence at relevant internal and external events.
• Provides marketing and creative support for events.

Qualifications:

• Bachelor's degree in Communications, Marketing or a related field required; Master's Degree preferred.
• Minimum 5 years relevant previous experience, preferably in a higher education setting.
• Minimum 5 years of previous experience supervising staff.
• Ability to think strategically and creatively.
• Ability to write and edit on deadline and with clarity and skill.
• Excellent interpersonal, organizational and project management skills.
• Ability to maintain a consistently high-quality communications program.
• Demonstrated competence in electronic and social media.
• Intermediate to advanced skills in MS Office, Adobe Creative Suite, and CRM content management system (or comparable platforms).

AMDA is proud to be an EOE employer M/F/D/V