Product Marketing Manager
Do you love the challenge of bringing a product to life through storytelling, coordination, and collaboration? Would you be excited to impact the success and survival of your favorite local restaurants? If you are passionate about marketing products that make a difference, then we might have the perfect opportunity for you.
About Us:
ChowNow is unique among tech startups in the restaurant space. We power branded online ordering systems for independent restaurants across North America – via websites, Google, Instagram, and through branded iOS and Android apps – and we do it all for a reasonable monthly fee regardless of order volume. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners. And the same goes for our workplace.
Diversity, teamwork, and mutual respect are among our core company values. And we pride ourselves on giving our teams plenty of opportunities to make their mark. To date we’ve created over 18,000 apps for our restaurant partners – something that’s never been done before in our category. And as we expand to new markets, further spreading the word about the ChowNow difference, those opportunities to create, build, and grow will only increase. If this sounds like the kind of workplace, and the kind of mission, that appeals to you, we’d love to talk.
Learn more by checking out our reviews on Glassdoor (they’re excellent). Together we can preserve
neighborhood flavor, one restaurant at a time.
About the Position:
Reports to the Senior Director of Product Management.
As the Product Marketing Manager, you will work from our Los Angeles Headquarters or Remote and will lead our go to market efforts while collaborating consistently with our highly successful Growth Marketing team and our Brand Marketing team
Specifically You Will:
- Create and maintain cross-functional alignment across our Product, Sales, Restaurant Success, Customer Support, and Growth Marketing teams while executing the go-to-market process and tracking success metrics accordingly.
- Collect learnings and best practices to enable continuous improvement in GTM plans and outcomes.
- Develop an expert understanding of ChowNow’s customers, products, and use cases.
- Manage highly interdependent, complex projects and keep various swim lanes on track with minimal guidance.
- Identify key metrics, set goals, and analyze the results of product launches.
- Collaborate across the organization with almost every team at ChowNow.
- Partner with our product team to develop and implement a world-class product go-to-market and launch strategy.
- Create frameworks and processes to socialize marketing initiatives, and create alignment at each level of the company, from peers to senior leadership.
- Evaluate and optimize team processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration.
- Work cross-functionally with sales and growth marketing teams to meet revenue and customer goals
Within 30 Days You’ll:
- Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
- Spend time with the product team, growth marketing team and our restaurant success team.
- Learn ChowNow’s sales process to understand how we position our products and services to demonstrate value to local restaurant owners.
- Learn ChowNow’s client onboarding process to understand how restaurants are set up on the platform and how we help increase revenue for our clients.
- Identify the way we build and ship products by shadowing our product squads.
Within 60 Days You’ll:
- Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
- Establish a high-level product marketing roadmap and set key success metrics based on collaboration with our growth marketing, restaurant success, customer support, and sales teams.
- Develop an expert understanding of ChowNow’s customers, products, and use cases.
- Work with product to optimize our user impact of each release.
- Evaluate and optimize team processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration.
Within 90 Days You’ll:
- Complete Ramp Camp (ChowNow’s New Hire Onboarding Experience)
- Create frameworks and processes to socialize marketing initiatives, and create alignment at each level of the company, from peers to senior leadership.
- Establish a clear Go To Market process and success metrics.
- Become a trusted partner to our core customer facing teams
You Should Apply If:
- Have past experience as a product marketing manager
- Experience setting direction and executing operational go-to-market plans that require input and execution from multiple teams.
- Communication skills and experience influencing a cross-functional team
- Experience leading/owning business-process design
- Proven ability to create and execute successful go to market launches, partnering with cross-functional stakeholders including Product, Growth Marketing, Sales, and Customer Success.
- Are able to operate independently across a set of cross-functional partners to build out new programs and initiatives
- 7+ years of relevant work experience that can span marketing, product marketing, product management, or operational roles
- At least 3 - 5 years of product marketing or go-to-market; experience working in technology or platform companies is preferred
About Our Benefits:
- Competitive Salary
- Ongoing training and growth opportunities.
- A "Best Place to Work" winner multiple times where we focus on creating a great employee experience
- Rock solid medical, dental, and vision plans.
- Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
- 3 weeks paid vacation; paid holidays; we expect you to work hard, but still enjoy your personal life
- 6 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 6 Weeks of Paid Pregnancy Leave.
- Employer-contributing student loan assistance program.
- Commuter benefits (including Uber Pool).
- Employee Stock Incentive Plan.
- Pet insurance for your fur babies
- Quarterly Industry Speakers Series.
- Quarterly Tech Events (Women, LGBTQ, Diversity, Inclusion).
- Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
- Enough freedom to spread your wings while still holding you accountable.
- Fully stocked kitchen and cold brew on tap.
As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.